THE COMPANY
Vilmorin-Mikado is an international company specializing in the creation, production and marketing of high-performance vegetable seeds. Formed from the alliance between Vilmorin (France) and Mikado Kyowa Seed (Japan), the company combines European and Asian expertise to deliver innovative varieties adapted to diverse production systems in more than 100 countries. It employs around 1,000 people and generates over €230M in annual revenue.
As a subsidiary of the Limagrain Group, a global agricultural cooperative owned by French farmers, Vilmorin-Mikado operates within a strong culture of research, innovation and sustainable development.
Within the MERCAT region (Middle East, Russia, Turkey & Africa), Morocco is a strategic market driven by modern, export-oriented and highly professional horticulture. The subsidiary, based in Casablanca, relies on a structured organization: General Management, Sales, Product Development and support functions.
To support its transition toward a customer-centric commercial model, Vilmorin-Mikado is creating a new position: Key Account Manager Morocco — a first for the company globally.
WHAT WE OFFER
Reporting to the General Manager Morocco, with a functional link to the MERCAT Unit Director, you will lead the key account strategy and play a direct role in driving Vilmorin-Mikado’s growth in Morocco.
Mission 1 – Strategic Key Account Management
- Identify, structure and grow complex accounts: distributors, integrators, major growers.
- Build tailored account plans aligned with technical and business priorities.
- Develop long-term, multi-level partnerships with a consultative and performance-oriented approach.
Mission 2 – Cross-functional Coordination
- Act as the central interface between customers and internal teams: Sales, Product Development, Breeding, Marketing, Supply Chain.
- Ensure internal alignment to deliver coherent, competitive and customer-focused solutions.
Mission 3 – Business Development & Market Intelligence
- Identify new opportunities, market trends and growth areas.
- Support product launches together with the Product Development team.
- Contribute to forecasting, pricing and competitive analysis.
Mission 4 – Commercial Performance & Representation
- Monitor KPIs (sales, margin, collection).
- Prepare analyses, reporting and business reviews.
- Represent the company at professional events and trade shows.
KEY STRENGTHS OF THE POSITION
A pioneering position at the heart of a major strategic shift.
Strong exposure to General Management and headquarters teams.
The opportunity to directly shape customer strategy in a key market.
A reputable company culture based on human values, technical excellence and long-term vision.
Significant career development potential;
THIS ROLE IS FOR YOU IF ....
Skills & Experience
- Strong B2B sales experience, in agriculture, agribusiness, inputs, horticulture or technical environments.
- Demonstrated ability to manage complex, multi-stakeholder accounts and negotiations.
- Ability to understand technical products and translate them into customer value.
- Proficiency in CRM tools, reporting and analytical work.
Soft Skills
- Strong customer orientation.
- Structured, autonomous and rigorous.
- Excellent interpersonal skills and ability to build internal alignment.
- Cultural agility and comfort in matrix organizations.
- Natural leadership and ability to influence without authority.
Work Preferences
- You enjoy field work and direct interaction with growers, distributors and technical networks.
- You thrive in international, multicultural environments.
- You are based in Morocco and comfortable with frequent travel in the Agadir region.
- You want a role where you can shape processes, leave your mark and contribute to long-term strategy.
SAC - Semences
FVE - Ingénieur Technico-Commercial
SAR182510065
CDI