Founded in 1982 by Dutch seedsman Simon Groot, East-West Seed (EWS) is one of the world’s leading vegetable seed companies in Asia and expanding rapidly in Africa and Latin America. The privately-owned company has played an important role in the development and improvement of tropical vegetable varieties that are adapted to tropical markets and growing conditions. East-West Seed has its headquarters in Nonthaburi, Thailand. The company employs about 2,800 people and has 22 R&D establishments in 14 countries. With exports to 83 countries in tropical areas, East-West Seed serves a broad number of farmers globally.
WE OFFER YOU...
Reporting directly to the Chief Marketing Officer (CMO), the General Manager Crops is a senior strategic leader accountable for defining and executing global marketing strategies for corn and solanaceae to drive sustainable financial growth and market leadership. The role involves cross-functional collaboration with Sales, Seed Operations, and R&D to ensure alignment with market needs and business objectives. Main missions are as follows :
Crop Portfolio Strategy & Execution
- Define and execute a globally aligned crop portfolio strategy to ensure market relevance, competitiveness, and sustainable growth.
- Establish crop portfolio governance and global synergies, prioritization, lifecycle management, and crop planning, including new product launches and phase-outs.
Market intelligence & Value proposition
- Lead market, customer, and competitor analysis to identify growth opportunities and trends.
- Develop strong value propositions, brand positioning, and consistent global messaging, ensuring customer-centric strategies.
Financial performance & Growth
- Optimize portfolio investments to drive profitability, revenue growth, and sustainable business performance.
- Monitor financial KPIs, pricing strategies, forecasting, and pipeline performance.
Leadership & Talent Development
- Build and develop high-performing global teams.
- Foster a culture of accountability, innovation, and continuous improvement
COMP & BEN
Globally competitive package
with relocation support , if needed
THE MOST
Company
Leading tropical vegetable seed company
Area
Role based in Thailand with worldwide scope
Job
Your Consultant's advice
« A new challenging position created to lead strategic crops portfolio in a leading vegetable company in Asia »
The future manager speaks :
« We are seeking an entrepreneurial, hands-on leader with strong field exposure, able to build, scale and diversify product portfolios while driving sustainable revenue growth. »
The recruitment process
- Exchanges and assessment with SYNOVIVO
- Interview with CMO
- Interview with HR BP
- Interview with CEO / HR Director
SAC - Semences
FMKT - Category management
ASSR2512014
CDI