Panora is an international vegetable seeds company created in 2025 through the integration of three well-established European players: ISI Sementi (Italy), Top Seeds International (Israel), and Totam Seeds (Netherlands). Backed by Mitsui & Co., one of Japan’s leading trading and investment groups, Panora operates with a strong long-term vision focused on sustainable agriculture and global food security.
The company brings together over 250 employees across 10 countries. Its portfolio spans multiple crop segments, with a strong focus on tomatoes and peppers, and a diversified presence across greenhouse and open-field production systems.
Panora operates in a highly international, collaborative, and innovation-driven environment, with strong investments in R&D and a clear ambition to accelerate growth and market impact.
THIS ROLE OFFERS...
Reporting to the Global Head of Sales, the Commercial Country Manager Iberia is responsible for delivering the company’s sales targets in Spain and Portugal, while achieving growth and profitability. This role involves leading and managing the Commercial team within the country, ensuring alignment with the company’s strategic objectives. It will also oversee and support R&D, Product Management, Product Development, and Marketing activities within the country, working closely within a matrix organization.
Mission I – Strategy and Planning
- Develop and implement business strategies for the market, aligned with the company’s goals and strategies
- Identify market opportunities and develop plans to expand the company’s presence
Mission II – Operations Management
- Oversee all commercial operations, including credit line management
- Support the G&A functions of the Country organization based on the given Power of Attorney and the established Delegation of Authority
- Ensure compliance with HR, legal, and regulatory requirements in accordance with local laws and company policies
Mission III – Business Development
- Secure and maintain relationships with key clients, partners, and stakeholders
- Identify and develop new business opportunities to drive market expansion
Mission IV – Marketing and Sales
- Support the development and execution of marketing and sales strategies to increase market share and enhance brand values
- Oversee marketing campaigns and assess their effectiveness in driving business growth
Mission V – Research and Development
- Coordinate research and development activities to enhance the future product pipeline
- Work closely with R&D teams to ensure product profiling reviews and drive future innovations
Mission VI – Finance and Budgeting
- Manage the country budget, ensuring profitability and cost control
- Provide regular financial performance reports and insights
Mission VII – Leadership and Team Management
- Lead, motivate, and develop the local team, fostering a positive and productive work environment
- Support the recruitment process and collaborate with HR Managers on career development and performance evaluations
THE EXTRAS
Company
- A unique consolidation project in the vegetable seeds industry
- Strong backing from a major international group (Mitsui & Co.)
- High level of international collaboration and innovation
Location
Position based in Almería, Spain, one of Europe’s leading agricultural hubs
Job
- Strategic leadership role with high visibility and impact
- Career development opportunities within a global group
Your Consultant's opinion
« An opportunity to join a growing challenger in the highly competitive Iberian seed market, supported by a strong shareholder with a long-term vision »
Recruitment process
- Interview with Global Head of Sales and Global Head of HR
- Final interview with the CEO
THIS POSITION IS FOR YOU IF...
- You hold a degree in agriculture, agronomy, or business
- You have at least 5 years of experience in the seeds industry or broader agricultural inputs sector
- You demonstrate a strong track record in achieving sales targets and driving business growth
- You have a solid understanding of the Iberian market and its regulatory environment
- You are a strong leader and coach, capable of developing a team
- You are comfortable working in an international and matrix organization
- You are fluent in Spanish and English (daily use required)
- You have strong communication and negotiation skills
- You are adaptable and able to make strategic decisions in a changing environment
SAC - Semences
FVE - Directeur Commercial
SFB152604004
CDI